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P&G and Stella McCartney Announce Fragrance License Agreement

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By: Jamie Matusow

Editor-in-Chief


Stella McCartney takes a new fragrance partner.
Less than a month after the announcement that the Stella McCartney beauty business was leaving L’Oréal, Procter & Gamble has announced a license agreement with McCartney to manufacture and sell her designer fragrance products. Effective September 13, 2013, P&G will begin to develop and market new initiatives under the Stella McCartney brand name.

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